Smith & Johnson

Concept, Branding

For this personal project I worked on the branding for the fictional private bank "Smith & Johnson". In the brief, the bank - situated in London's Canary Wharf - was looking to modernise it's branding in an attempt to attract a younger member-base. I modelled the logo's ampersand on the River Thames around Canary Wharf, as a call back to the bank's location. Brief supplied by Briefbox.



Smith & Johnson logo
Smith & Johnson style tile

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